Content management software
With a so-called content management system or editing system, you can easily update content (text), publish news and exchange pictures on your website without having to learn programming. If you can write a letter in a word processing program like MS Word, it is also easy for you to work with a CM system. You don't need to hire an external internet agency to update your pages, because you or your employees can do it yourself.
The high topicality creates a clear market advantage. Easy-to-maintain interactive components such as a forum, guest book, blog or newsletter can also be integrated into a CMS, so that you can maintain communication with your customers and target groups at all times.
The focus is not on the software, but on your project. These systems are recommended in terms of their "distribution" and offer all the basic requirements for a successful website without evaluating them: