The user experience, called "User Experience", describes the experience that your user experiences when interacting with your website, the so-called user experience. It is important to determine the expectations of the user of your page, a pleasant feeling and impression should be created. The smooth technical functionality of the website should be a minimum. Emotions such as "beauty and aesthetics", visual perception are also considered an experience for evaluating products and services. Performance features (of products and services) should be related to emotional perception. A suitable measurement method would be so-called eye tracking, which is often used on large portals. User experience can be measured! How does your prospective buyer experience the contact (quality) and interaction with your company via your company website (digital medium)?
Create a user p
Ease of use...
"Suitable for use": The term "usability" is understood to mean the simple and logical, not playful, "interactivity" of Internet pages. Mr. Jacob Nielson established himself in 1991 as the founding father of this term. Mr. Nielson is a leading figure in the field of usability and has set criteria for the user guidance of websites. Mr. Nielson is a recognized software consultant in corporate groups worldwide. We comply with Mr. Nielson's guidelines in all of the Internet projects we have designed.
One of the most interesting rules from Mr. Nielsen is the 90-9-1 rule for the use of online communities: 90% of users read and observe only, 9% of users participate in contributions from time to time, and only 1% of users actively contribute content, ie they post topics, most of the
A certain pattern has been established in the user guidance of Internet pages in recent years. The user or "user" on a website expects the navigation elements to be on the left, right or at the top of the page. Users expect that certain control elements are always in the same positions on a website, i.e. if the user sees an image in a text area, the user expects when he clicks on the image that he gets an enlarged view. This is just one example of what users expect from your website. Users search for information and usually have little time to "learn" how to use their website. The rule is: "hide" nothing, it must be "found" straight away.
Writing and language
The "font and font size" should be legible, i.e. not too small! Your visitor with healthy eyes, you may notice that you have cho
The information medium "Internet" gives you the opportunity to position your services and products in a customer-specific manner. The form or type of presentation is often related to the company's corporate philosophy. In the company analysis and the related performance assessment, companies are divided into four areas and thus the "market performance" in relation to the competition is assessed:
Products or services in the foreground: Here, the main idea of the company is the "product" or the "service" to represent their self-will, i.e., these companies make a sales argument from the "technical point of view" (technicians or engineers are decisive decision-makers). Data and measurement results are compared in terms of performance and type. There is no c
Your internet company presence is your sales representative with a working time of 24 hours. Communication (addressing and interactivity) to your prospects requires very good sales knowledge in leading sales negotiations and in presenting products and services at various levels. All information that you prepare and make available on your website must address different groups of people, such as managing directors, material buyers and every conceivable source of information.
The sole decision-maker: If you know that the decision-maker, a single person, like the managing director (board), is the owner, the task of preparing information for your website is "relatively" simple. You can easily imagine that " Owner-managed companies "Make mixed decisions that on the one hand have a part from a commercial point of view and on the other hand have a higher emotional part, i
Your target group is the most important starting point. It is a kind of genesis for your corporate communication and demands a change of perspective from >> We to you <<. Messages that arrive are the basic building block in sales. The most important prerequisite for the exact target group approach, the so-called targeting (target is the English name for target), is the target group determination in the run-up to each campaign - your website! A key success factor in online marketing is the selection of the right search words for which the company is to be found. "What is the target group looking for and how?" Is the central question that must be asked. In B2B, the focus on the specialist audience is particularly important.
Two thirds of Germans now regularly shop online. But not only in the B2C area, but also B2B is shifting more and more to the online